Skills West Midlands + Warwickshire
Project Details
Education and training providers in the West Midlands formed an ambitious collaboration, as part of their Local Skills Improvement Plan (LSIP) – a new employer-led initiative from the Department for Education (DfE) in England. They aim to reshape skills training provision to better meet the local needs of employers and help target key skills gaps in construction, engineering and manufacturing, digital, and green industries.
Liquid was appointed to develop a new brand and website service platform for highlighting and developing much-needed skills for employers in the region – a place for local businesses to go and seek talent, share learnings, and best practise.
“The service you provided was, and continues to be absolutely first class! Our branding brief couldn’t have been more challenging trying to meet the needs of multiple stakeholders and also significant cross agency working and I was so impressed with how well Liquid navigated that, became part of the wider team and delivered on a really strong and impactful brand – all within such an exceptionally tight timeframe!
Your approach to account management has meant that I have felt fully updated across the whole project with clear and open lines of communication and therefore provided so much confidence and assurance.”
SUZIE BRANCH-HADDOW
Vice Principal – External Development, BMet College
