The Copper Sustainability Partnership (CuSP) was created by two competing copper tube manufacturers, Lawton Tubes and Mueller Europe. The pair joined forces in March 2021 to promote the environmental benefits of copper and fight back against the plastics greenwash.

CuSP challenges the norm and is breaking the mould to achieve greater environmental thinking, insight sharing and collaboration, using copper as the driving force for a better future. The Partnership needed Liquid’s support in crafting the narrative and communicating these important messages.