Québec Maple Syrup Producers (QMSP) promotes the interests of Québec’s 11,300 maple producers. Operating under the consumer brand Maple from Canada, Liquid is retained to promote pure Canadian maple syrup as a high-quality, versatile and completely natural ingredient in Australia.

For the official launch of Maple from Canada in Australia, the team developed an integrated campaign including a media segment on 7NEWS Sunrise followed by two cooking events in Sydney, all coinciding with the national Canadian holiday - Canada Day.