The USA Dry Pea Lentil Council (USA DPLC), a leading non-profit organisation representing the interests of growers, processors, and sellers of dry peas, lentils, and chickpeas, has appointed Liquid, to support its marketing activities across Europe.

The USA DPLC was established in 1965 and supplies high-quality dry peas, lentils, and chickpeas to both national and international markets, consistently earning the Standard of Quality seal for its products.

Integrated communications agency, Liquid will support the USA DPLC with its upcoming Harvest Tour to the United States. They will bring manufacturers, traders, packagers, and canners from the EU to visit the USA and see the processes of local dry pea and lentil growing, as well as the manufacturing facilities. Additionally, the full-service consultancy will use its expertise to support at SIAL, Paris’ largest food innovation exhibition.

Liquid’s Chief Executive Officer, Elisabeth-Lewis Jones, commented, “With the popularity of pulses across Europe on the rise and healthy diets focusing on new protein sources, now is a great time to be working with the USA Dry Pea and Lentil Council. Our kitchen team, including our chefs, photographers and food stylists are keen to work with and highlight the versatility and nutritional value of pulses across Europe. We have some great campaigns and content planned which you’ll see rolled out across key social and digital channels.”

USADPLC’s Director of Marketing, Madison Jacobson, said: “We are thrilled that Liquid will be supporting our activity as we expand our efforts in the UK and EU. Liquid has made an incredible addition to our long-standing team of representatives in Europe, greatly expanding our efforts and capabilities in the market. An accomplished and proven agency and we are confident Liquid will be integral in supporting our existing representatives, and the Council to achieve its objective of enhancing our international presence.”

As the only PR agency in the UK to home its own Chef Director, full-time development chef and two custom-designed development kitchens, Liquid will assist with recipe development for cooking demonstrations at SIAL and future food trade shows, showcasing the non-profit organisation’s home-grown pulses incorporated into nutritious dishes.

Liquid will also support USA DPLC with social and digital marketing, looking to expand the current website and social media platforms.

The USA DPLC joins Liquid’s worldwide portfolio of clients, with its European requirements being managed out of Liquid’s UK office in Birmingham with support from Liquid Australia, based in Brisbane.