Birmingham Hospice, formed in 2023 following the merger of St Mary's Hospice and John Taylor Hospice, has provided specialist palliative and end-of-life care and support to patients, families and carers for over 110 years. With hospices throughout the UK facing a funding crisis, Birmingham Hospice needed support with their campaigning to maximise awareness, engagement and ultimately, donations.

Liquid was appointed to help strategically set up TikTok and create content for the channel that tapped into the hospice’s key messages while driving awareness and building an engaged audience.