Liquid, a fully integrated communications agency, has announced the renewal of its sponsorship with top Championship side, West Bromwich Albion Football Club (WBA FC).

As a Silver Member of The Executive Club, the partnership with the Black Country giants will see the Birmingham-based company supporting both the men’s and the women’s teams during the 2024/25 season. 

The continued sponsorship of WBA is only one of the many local and national sports and sporting teams Liquid supports, including; Aston Villa Football Club, DP World Tour’s Betfred British Masters, England Golf, Sport England, Birmingham 2022, the Cyrille Regis Legacy Trust, the British Transplant Games, Transplant Sport and Birmingham City Women. 

Most recently, the consultancy has partnered with Staffordshire-based Midland Soccer Academy to sponsor the under-eight football team kit, as part of its 20 Acts of Kindness campaign to celebrate its 20th year. 

Liquid CEO, Elisabeth Lewis-Jones, said: “We’re passionate about sport at Liquid and our partnership is a great fit for the consultancy, not just for profile but also developing relationships with regional businesses. We’re a global company and sport is great at uniting people from all over the world. 

“We’re excited to be working with the team at West Bromwich Albion again and looking forward to an even more successful season.”

Tomasz Chadwick, Head of Commercial at West Bromwich Albion, added: “We’re delighted to welcome Liquid back as a sponsor for another consecutive year. Their global reputation in food, drink and sport perfectly complements our award-winning hospitality offering. They are an incredibly proactive company with an extensive global network, and they always place importance on engaging with all things Albion. They are a pleasure to work with and we are very grateful for their support.”