Move over Google; there’s a new search engine in town!

While TikTok notably grew in popularity during the pandemic, today nearly 40% of Gen Z users use the video-sharing platform to find the latest information, products, review, and more instead of search engine stalwart Google, 

For example, when booking a girls’ trip recently, the first thing my friends said was “I’ll look on TikTok for recommendations!” 

Even on the app, you see a plethora of people posting about the new leggings or home gadgets they have bought with the hashtag #tiktokmademebuyit. Plus, the likes of bookshops like Waterstones and healthcare brands such as Boots and Superdrug are labelling their products featured on the app with ‘As seen on TikTok’. 

With this in mind, brands need to optimise their TikTok videos (including sound effects and music) and captions (including hashtags) to reach the right customers. 

And the best part? You don’t even need a large following count on TikTok to get your content seen on your customer’s For You Page, as the platform doesn’t factor this into its SEO (Search Engine Optimisation) ranking algorithm. Therefore, you can have amazing content that speaks directly to your audience – which is where we come in! 

At Liquid, we specialise in creating engaging videos for your brand that covers trending topics and uses the right SEO to reach your customers. 

Our TikTok executive keeps updated and hops on the ever-changing trends of the platform to increase your brand awareness while you focus on running your business! 

Chat with us today for more information on social media support, and while you’re at it, let us know the last thing you ‘TikToked’!