Food Team
To describe us as ‘food specialists’ wouldn’t do our experience and dedication to the food industry any justice. We are the only agency in the UK with its own Chef Director and a custom designed development kitchen, ideal for recipe design and content creation.
The food team at Liquid has the skills and expertise to manage and style food photography in-house and we’ll never do anything just because it looks good, it must have a tangible benefit. We regularly produce cookbooks from recipe through to finished product and boast a team professionally trained in food styling… so yeah, we take food pretty seriously!
Brand representation
Every brand has a story and their own individual identity. A brand has a set of values, behaviours and objectives that differentiates itself from its competitors. We will understand your brand inside out by the time we commit to working with you.
An innovative, captivating, and convincing representation of your brand will then follow. But however innovative we aim to be, our representation of your brand will never stray away from the true reflection of who you are.
Product promotion
Our food team at Liquid PR are experts at growing and maintaining strong relationships across a wide media landscape, including with contacts in key consumer, national and trade titles. Our bank of insightful, crucial contacts allows us to promote products in the food sector, in both editorial and advertorial opportunities for all our clients.
Our in-house experience ranges across B2B and B2C product promotion within the food sector and includes a significant database of food sector stakeholders, such as TV and broadcast producers, food and drink journalists, podcast creation and Michelin-starred chefs, allowing you to see the success of your products first-hand.
Sales development
The Liquid food team are experts in the current and developing trends impacting the food industry. We are able to breakdown your consumer profiles and get to the heart of what makes them connect with a brand or a product.
This understanding of your markets and consumers is what drives the ideas behind our content creation. Using our fully equipped kitchen, we are able to develop recipes and visual assets which show your offering in the best light. This content is then targeted at your consumers through our fantastic connections with key food media, influencers and professionals in the industry.
Recipe development
Our Recipe Development team is led by our very own in-house Chef Director, David Colcombe, a member of the Royal Academy of Culinary Arts, along with the British Culinary Foundation. We’re also proud to have worked with numerous industry-leading chef ambassadors, specialising in areas such as sustainability, chocolate, patisserie, sports, food writing and styling.
Our in-house team’s and contacts’ wide area of expertise has allowed us to work in our very own bespoke kitchen on some fabulous projects, including the development of a cookbook, organising an online food festival, a charity cook-a-long and general food styling, videography, and photography.
Influencer activity
Our integrated social team boasts broad experience with influencer partnership within the food sector. We have worked with influencers across activities including, recipe development and videos, social media competitions, campaigns, live video streams and much more.
Liquid’s social team has built up a large bank of influencer contacts, allowing each client/project’s unique goals to be matched with the ideal influencer. The team will assess the influencer’s specialities, audience, engagement levels and suited social platform to ensure they are perfectly matched to your objectives.
Consultancy
As experts in all aspects of the gastronomy sector, our consultancy services provide our clients with tailored advice for all aspects of their food-based operations – from our experienced food stylists, to an always-on press office who have their finger on the pulse for any new or emerging food trends, whatever your request, we have it covered. We are equipped, experienced and incredibly enthusiastic and can offer advice on a wide range of food sector consultancy queries.
Events management
Whether it’s physical or virtual, we know that events can be one of the best ways of reaching large groups of people, introducing brands or products, and showing off great work.
Our team is highly organised and has extensive experience of organising, planning, attending, and managing events. Whether it’s intimate tasting sessions, large-scale immersive experiences, having a presence at food festivals and expos or running an online event that people can enjoy from their own homes, we’ve done it and have excellent results to prove it.
Our demonstration kitchen is the perfect place to host small events but we also have a network of contacts at venues across the UK including Michelin restaurants, bars, event spaces, government buildings and even a barn on a working farm. We are also used to working with event dressers and stylists, caterers and suppliers and have a trusted external team of event photographers and videographers.
Trade services
We have a dedicated team who work with our food clients to achieve their goals within the trade landscape, our team is experienced in liaising with trade press, drafting trade press releases, securing advertorials and much more. Our years of experience enable us to provide bespoke consultations, recommendations, and advice on brand positioning to brands.
Food service
Food service is an area we are incredibly passionate about, not only do we work regularly with some of the UK’s top chefs, but we also have a partnership with The Royal Academy of Culinary Arts and regularly work to promote education around food, sustainable eating and have various team members from a hospitality background.
Kitchen by Liquid
We have recently launched our brand new, state-of-the-art demonstration kitchen! It is the perfect space to hire for photography, videography, recipe development, cookery classes or demonstrations and events.
Set up with content creation in mind, the space for hire features a fully working kitchen, a variety of photography backgrounds and props, separate spaces for food preparation and production and a fully trained food team to support if needed.