Creativity isn’t something we buy in or bolt on; it’s part of our DNA at Liquid. Our design specialism is branding, with a focus on creating new brand identities and helping clients rework existing brands that may have become diluted or out of date.

We work at a strategic level, helping to develop brand architecture, key messages and tone of voice, as well as visual branding tools. Our design studio works with our PR and marketing teams to provide creative support to clients in multiple sectors across international jurisdictions. As a natural extension of our branding experience, we are adept at design for advertising and all online and offline marketing tools.

Your brand identity is important for making you stand out from the crowd, which is why our expert design team are here to think outside the box to create something memorable to help represent your brand. From fresh, bold colours to unique typography and visual assets – our team will create a truly recognisable brand identity that positions clients ahead of the competition and deliver results.

Building a brand strategy doesn’t happen overnight. A brand strategy goes beyond just a logo and website, it takes in depth understanding, creative thinking and patience to develop. A brand strategy and narrative define what a business stands for and establishes the personality and communication language across channels.

Working with our clients to gain a deeper understanding of their business and what makes them unique, we work tactically to build a strategy that helps achieve brand experience goals, creating a favourable image inside the minds of customers and bringing competitive positioning to life.

Brand positioning is vital to how your audience views your brand, forming the basis of the overarching brand strategy. Brand positioning is more than just a fancy tagline and a bold logo – it’s a reputation. A competitive edge. The DNA of your brand. Strong brand positioning makes you distinctive in a saturated market and builds a relationship with your target audience.

Our team is experienced in crafting solid positioning statements and incorporating a brand’s USPs into a clearly defined brand strategy.