Strategic Thinking
We are a cohesive team of PR professionals, designers, and marketers who strive to deliver creative solutions to business challenges. These creative solutions don’t just appear out of nowhere. We are strategic thinkers that base our solutions on tangible, real evidence so we can guarantee there will be positive results for our clients.
Brand strategy and positioning
Liquid believes that more is more, so when we’re getting to know a brand, we want to know everything under the sun. It’s important we understand the aspirations for the brand, target audiences, likes and dislikes, and key requisites in order for us to successfully create and implement a brand strategy. We use key messages to establish a tone of voice and find personality traits for a brand. To ensure consistency and to strengthen the brand we produce brand guidelines, with clear direction on how the brand is to be applied.
In terms of positioning in the market, we want to know your priorities as a brand. Whether it be price, quality, authority, or services provided, we can focus your brand strategy on exactly where you would like to be. We think it is important to understand where you would like to rank alongside your competitors so that we can make your brand as competitive as possible.
Campaign planning
With hundreds of campaigns under our belt, our campaign planning has been tried and tested by many satisfied clients.
To start the process, we begin by evaluating a client’s existing PR, branding, and marketing – an audit. Our audits are thorough and don’t leave any stone unturned – be prepared for a big document. Alongside extensive audits, we consult key stakeholders, research target audiences, and clarify the objectives of your brand before making a campaign plan.
By gathering all this important information, we can then see how Liquid can help your brand in a concise, clear, and targeted campaign.
Media buying
At Liquid we focus on a high ROI for our clients and their stakeholders. In terms of media buying, we would therefore want to find the most cost-effective opportunities for our client to reach and engage their target audiences. Whether this is through traditional forms of media, for example, television, radio, and print involving sponsorships and paid advertorials. Or digital forms of media with websites, social media and PPC adverts. Liquid is keen to promote their growing social and digital teams that can adapt and aid any brand strategy.
Market research
Gaining an initial understanding of audiences and demand is crucial in determining the viability of a new project, product or service. Market research helps identify the perfect target audience and the existing competition within your market, providing the foundations of an informed and concise marketing strategy.
Our specialist team strive to provide comprehensive insight into everything from audiences to industry trends so we can make informed strategic decisions which leverage opportunities and inspire growth.
Event planning
Hosting corporate or public events is a great way to raise brand awareness and increase interest in products and services. Our team is well versed in planning and executing events – whether its virtual or in person.
Our event planning services cater to any requirement and deliver unique and showstopping events that will get your brand noticed. Our in-house development kitchen provides the perfect space to host small gatherings and our expert food team have a strong background in planning everything from cookery masterclasses to virtual cook-a-longs.